Gary Perlstein, CEO of Specialty Fashion Group, Speaks on the Company's S.H.I.R.T. philosophies and Successful History in Providing Women's Fashions
In a report in Business Review Australia, Gary Perlstein, CEO of Specialty Fashion Group speaks on the company's history and how it remains in the forefront of women's wear and properly understanding female clientele.

SAN DIEGO, CA, February 26, 2011 /24-7PressRelease/ -- In a report in Business Review Australia, Gary Perlstein, CEO of Specialty Fashion Group speaks on the company's history and how it remains in the forefront of women's wear and properly understanding female clientele.

Specialty Fashion Group was created in 1993 in which its founders opened two stores, Millers, in one day. They became the first national chain in Australia and New Zealand offering women's wear and a loyalty program to properly understand their female clientele. Today, Specialty Fashion Group maintains six brands, five outerwear brands and one intimate wear brand: Millers, Crossroads, Katies, Autograph, City Chic and La Senza based upon S.H.I.R.T. values (Service, Humility, Integrity, Respect and Trust).

What sets the company apart is Specialty Fashion Groups database of six million women. "There are 22 million people in Australia and we have the names of six million Australian female shoppers," says Gary Perlstein, CEO of Specialty Fashion Group. "Our stores target more mature women at our range of stores. Our company's mantra is, 'Making women everywhere look good and feel great.'"

Read the article here, http://www.businessreviewaustralia.com/company-reports/speciality-fashion-group.

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